Issue #50

Does size matter in asset management? Not in the way many think. While large firms chase AUM growth and cling to legacy systems, smaller, specialised managers are quietly outperforming.

Smaller managers offer a unique edge: they focus on delivering differentiated returns, leverage modern technology to keep costs low, and align their incentives directly with their clients. Unlike their larger counterparts, they are not constrained by bureaucratic inertia. This allows them to pivot quickly, embrace innovative strategies, and address client needs with agility and precision.

In today’s dynamic world, agility trumps size every time. As markets become increasingly complex and unpredictable, the ability to adapt and innovate becomes a decisive advantage. Smaller managers can also foster deeper client relationships, understanding their unique goals and tailoring solutions accordingly.

Where would you invest: in sprawling giants weighed down by inefficiency or nimble teams poised to innovate? The answer seems clear. The future belongs to those who prioritise adaptability and client-centricity over sheer scale.